We’re So Back.

ThriftEd Mag returns. Now on Substack.

Dear ThriftEd Mag readers,

Happy (almost) National Thrift Shop Day!

It’s been several years since the origins of ThriftEd Mag. We first released Volume I, a 10-page print publication featuring 13 editorials in 2017 in Blacksburg, Va. Since then, many more captivating thrift editorials found a home on thriftedmag.com. And much of the digital archive is still available on Instagram.

Before pop-up shops became synonymous for brand marketing, we hosted two sold-out, pop-up thrift shops in Blacksburg, as well as an edition in New York City, in 2022, alongside a host of passionate resellers outside of a community garden.

While Volume I was the first and only print edition we ever published – we are keen to keep this thing going.

Allow us to reintroduce ThriftEd Mag to its new Substack home and audience. ThriftEd Mag stands for “Thrift” “Editorial.” We style fashion editorials with secondhand garments and host our own experimental pop-up shops in an effort to make reuse modern.

ThriftEd Mag aims to change the way people value clothing and the way they shop – challenging over-consumerism through a holistic lens of contrarian fashion sentiment.

Here, you can anticipate user-contributed editorials, think pieces on downsizing one’s wardrobe, items we are stalking on Insert-Resale-Platform-Here as well as ample, creative lifestyle content.

For guidance on contributing to ThriftEd Mag, please use this submission form.

Until then, thanks for being here.

Team ThriftEd